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Article - Social Physics

In his book ‘Social Physics’, Professor Alex Pentland (Head of Media Labs at the Massachusetts Institute of Technology and member of the World Economic Forum) describes a new science called ‘Social Physics’.

This new science combines elements of social sciences, economics and mathematics. However the most striking aspect of Social Physics is that it uses (information) technology to record actual human behaviour and big data based analytics to assess and understand behavioural patterns.

The book highlights some astonishing new insights around phenomena that relate to productivity, innovation and human behaviour.

The following article will discuss the content of Pentland's book and apply some of its takeaways to the field of Facility Management (FM). It can be considered as an extension of the book and we invite you to acquire the complete publication and to find out more about 'Social Physics'.

Complete the form on the right-hand side to receive your free copy of "Social Physics"

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