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Article - Social Physics

In his book, Professor Alex Pentland, head of Media Labs at MIT and a member of the World Economic Forum, describes a new science called social physics.

This new science combines elements of social sciences, economics and mathematics, but perhaps the most striking aspect of social physics is that it uses information technology to record actual human behavior and big-data-based analytics to assess and understand behavioral patterns.

This article aims to discuss part of the content of the book and tries to translate some of its takeaways to the field of facility management.

This article originally ran in the FMJ, the official magazine of the International Facility Management Association.

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