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Real Estate experts share insight on how corporate real estate contributes to organizational strategy

Until recently, choosing a location to open a new office, or even making the decision to expand in the first place was mainly driven by internal factors, predominantly based on needs and costs.

Today, however, organizations have many external factors that must be taken into account as well. For example, when determining the choice of a new location, organizations must think of geopolitical risks like Brexit, economical struggles like import duties, or societal challenges like overheated labor markets and the war for talent. So how do real estate professionals help their organizations to adapt to these external factors? How do they demonstrate their value to the C-level? What are the trends that drive the transformation of real estate? Which metrics and KPIs should be used to illustrate real estate performance?

To inspire business leaders and real estate professionals all over the world about how corporate real estate can contribute to the corporate business strategy, we are organizing a podcast series. In this series, respected real estate experts will share their experience and knowledge about market developments, how these developments affect organizational business strategies, and discuss best practices on the alignment and execution of a winning corporate real estate strategy. The first podcast is available now!

The critical role of location in executing a business strategy

In this first 25-minute podcast with René Buck, CEO and Founder of BCI Global, you will learn more about:

  • Societal, geopolitical and economic trends that influence business strategy;
  • The way these trends drive an organization’s location considerations and preferences;
  • How this impacts the corporate real estate strategy.

About the speaker:

René Buck is CEO and Founder of BCI Global, a leading consultancy firm in areas such as international business strategy, location search and site location, and real estate. He is a prominent speaker at conferences throughout the world and is considered a leading expert by international news media.

Podcast 2 | Marie Puybaraud

In this 25-minute podcast with Marie Puybaraud, Global Head of Corporate Research at JLL, you will learn more about:

  • Trends that drive the transformation of real estate and revolutionize business
  • The shifting focus of the Corporate Real Estate function from being transactional and deal-driven to performance-driven
  • Critical metrics that go beyond just focusing on cost savings and return on capital

About the speaker:

Dr. Marie Puybaraud is Global Head of Corporate Research at JLL. She is a regular speaker at both the national and international level, supporting corporate clients and sharing her knowledge. She is an active member of CoreNet, and also involved with Property EU, Stars, Strathmore Who’s Who, and the Continental Broadcast Network.

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