Build a Business Case for FM-Driven ESG & Sustainability Initiatives
05 December 2024 | Bianca DekkerOrganisations looking to build a successful ESG strategy must include their facilities and operations teams in their planning.
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Bianca Dekker is a senior B2B marketeer with 25+ years of experience in marketing and ICT. She currently works as a Senior Solution Marketeer, driving global go-to-market launches of real estate and facility management software.
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Bianca is a senior B2B marketeer with broad experience in marketing and ICT. With a background in marketing, Bianca has more than 25 years of experience in several marketing roles at technology companies. She prefers to work at the intersection of business and technology and has extensive experience in product marketing, focusing on creating compelling value propositions and launching new solutions.
Having held several marketing and management roles in leading technology companies, such as KPN, Detron, Cegeka-dsa, and Visma|Raet, Bianca joined Planon as a Senior Solution Marketeer in 2021. In this role, she steers go-to-market strategies for new value propositions around the Internet of Things (IoT), Facility Management Software, and ESG & Sustainability. The go-to-market launches include the creation of compelling value propositions, commercial models, sales enablement material, customer cases, and campaign content for specific audiences across industries globally.
Outside work, you can find Bianca in the dance hall, outdoors on the golf course or enjoying brisk walks in the woods with friends. She also loves photography.
Organisations looking to build a successful ESG strategy must include their facilities and operations teams in their planning.
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