B2B Marketing Executive (Fulltime)
Join the exciting journey of our rapidly growing company! We're seeking a dynamic Regional Marketing Manager to drive growth in new countries where we're expanding our footprint.
In this role, you'll spearhead the setup of cutting-edge marketing initiatives in regions where our presence is flourishing, like the Middle East, Spain, Italy, Japan, and South Africa. Your mission? To achieve rapid results by crafting and implementing innovative marketing strategies that boost visibility, drive demand, and elevate customer satisfaction.
Collaborate closely with international sales and account management teams, local reseller partners, and our global marketing experts. This is your chance to make a tangible impact by pioneering new ventures and setting benchmarks in global marketing excellence. Ready to make your mark? Apply today and let's shape the future together!
To successfully fill the role:
- You will contribute to the creation and execution of the annual local marketing plan in line with the go-to-market strategy and the corporate marketing strategy, including activity planning and budget;
- You will support demand generation thanks to dedicated initiatives that will create the required pipeline, such as on- and offline events (webinars, roundtables, trade shows), digital advertising campaigns, content syndication, and account-based marketing programmes;
- You will support customer satisfaction and retention by developing relevant communications and organising customer-facing or online events;
- You will promote the Planon brand and maintain a consistent image in terms of design, tone of voice and messaging – across all channels;
- You will collaborate closely with sales managers and reseller partners to ensure marketing efforts translate into sales opportunities;
- By using Salesforce and Marketo (marketing automation), you will measure, analyse and report on the ROI of different initiatives, safeguarding marketing data quality.
Profile
- Bachelor’s degree in marketing or business and at least five years of B2B marketing experience within a corporate environment, preferably in software or technology;
- Experience with a broad set of marketing disciplines including but not limited to event management, online marketing, social media, demand generation marketing, public relations, customer communications, and collateral creation;
- Proactive attitude and able to work independently to support a rapidly growing organisation;
- Proficient in English and Dutch, with excellent written and verbal communication skills;
- Creative thinking, critical analysis and problem-solving skills, along with innovative marketing expertise, are essential;
- Strong communication and interpersonal skills to develop relationships quickly;
- Experience working in a decentralised marketing organisation;
- Proficiency in running marketing campaigns using marketing automation tooling and SalesForce CRM is desirable;
- Familiarity with front-line B2B sales is an advantage.
We offer
A healthy work-life balance and the possibility of working hybrid. We encourage a collaborative and learning work environment, which is why we offer constant learning and meaningful training opportunities. In addition, we offer challenging projects with world-leading clients and extraordinary experiences. You can find an overview of all our benefits here
Join us on our journey to become the recognised world leader in Smart Sustainable Building Management software solutions. How do we do this? By putting our people at the heart of our company and creating an inspiring and safe environment that allows all of us to work, learn, live, and play!
Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.
Excited to build connections and make an impact? Join us—apply today and let's shape the future together!
Location
Netherland office (Nijmegen), with hybrid working.