Portrait of Birgit Groth, Marketing Manager DACH at Planon.

Birgit Groth

Marketing Manager DACH

Birgit Groth has been supporting Planon in the DACH market with her marketing expertise since 2018. She is a seasoned marketing professional with over 25 years of experience in B2B and B2C - including more than 10 years in the CREM & FM environment.

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Before joining Planon in 2018, Birgit worked in event organization and marketing for various well-known companies in the B2C and B2B sectors. She has been active in the IWMS and CAFM environment since 2012 and has in-depth market and industry knowledge. In her current role, she is responsible for all marketing activities for the Central Europe sales territory and acts as an interface between the local team in the DACH region, the international marketing function of the Planon Group and numerous external stakeholders.

Birgit holds a degree in business administration from Pforzheim University. An integrated semester abroad at Sheffield Hallam University and postgraduate studies at ESCE Paris complete her academic education.