Clarinda Dobbelaar

Clarinda Dobbelaar is Chief Marketing Officer (CMO) at Planon, where she leads the company’s global marketing organization and contributes to advancing Planon’s growth strategy and market leadership position. As a member of the Executive Management Team, she is responsible for shaping Planon's global marketing strategy, strengthening brand positioning, and helping to sharpen the company's go-to-market approach to support sustainable growth and market expansion.

With more than 20 years of experience in B2B technology marketing, sales and portfolio management, Clarinda has built a strong track record of helping software and technology companies accelerate growth, strengthen market presence and deepen customer engagement. Throughout her career, she has held senior executive positions in international organizations, combining strategic marketing leadership with a strong focus on business outcomes and value creation.

Before joining Planon, Clarinda served as Chief Marketing Officer at Companial, the largest international network of Microsoft Dynamics partners. Earlier in her career, she held executive marketing leadership positions at Software Improvement Group, INTO and Nasdaq, where she gained extensive experience in positioning technology solutions, building high-performing marketing organizations and translating market insights into sustainable business growth.

In her spare time, Clarinda enjoys running marathons and cooking.