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Planon Appoints Clarinda Dobbelaar as Chief Marketing Officer

Experienced B2B technology marketing leader joins Planon to support the company’s next phase of growth and market expansion

10 September 2026 – Planon, the leading provider of smart sustainable building management software, today announced the appointment of Clarinda Dobbelaar as Chief Marketing Officer (CMO). In this role, she will lead Planon’s global marketing organization and contribute to advancing the company’s growth strategy and market leadership position.

Clarinda Dobbelaar brings more than 20 years of experience in B2B technology marketing, sales and portfolio management. Throughout her career, she has held senior executive positions across international software and technology companies, helping organizations strengthen their market presence, drive customer engagement, and accelerate growth through strategic, data-driven marketing approaches. Most recently, she served as CMO at Companial, the largest international network of Microsoft Dynamics partners. Previously, she held executive marketing leadership roles at Software Improvement Group, INTO and Nasdaq.


"I am very pleased to welcome Clarinda to Planon and to our Executive Management Team," said Peter Ankerstjerne, CEO of Planon. “Clarinda brings extensive experience in building high-performing marketing organizations and translating market insights into business growth. Her expertise will help us strengthen customer engagement, sharpen our go-to-market approach and further elevate Planon’s leading position in the market."

“Planon has built a strong reputation as a trusted partner for organizations looking to improve building performance, workplace experiences and sustainability outcomes,” added Clarinda Dobbelaar. “What attracted me most is the combination of market leadership, deep domain expertise and a clear ambition for growth, as well as Planon’s mission to connect buildings, people and processes in support of more sustainable, efficient and connected workplaces, and the potential of AI within the platform to turn data into insight and action. I look forward to strengthening how we engage customers and partners worldwide and further increasing Planon’s visibility and impact in the markets we serve.”

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