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Bert van de Haar
Former Field Marketing Manager Benelux at Planon
Bert van de Haar is a Marketing expert with focus on B2B organisations and tech industry who worked for Planon in the role of Field Marketing Manager Benelux. His expertise covers a wide range of tools and industries, and areas such as Marketing Automation, Customer Relationship Management and Business Development.
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Bert has a diverse background in the IT and software industry, with experience in B2B marketing and telesales. He is currently working as Marketing Communication Consultant at Markex.
He began his career as a Telesales Agent at Cantab Marketing Services, specialiszing in B2B marketing for IT, telecom, and business services. He explored various roles in the marketing field in the tech industry, from Marketing Coordinator and Lead Generation to CRM Manager and Client Manager. His passion for technology led his path through different companies like Oracle, Raet, CDC Software (Aptean) and USG People.
In 2019 he joined Planon as Field Marketing Manager Benelux. At Planon, he was in charge of developing and executing local marketing strategies. Moreover, he was also involved in event marketing and market research, as well as budgeting and reporting on those marketing initiatives.
Throughout his career, he has consistently demonstrated skills related to ERP software, co-marketing, and various aspects of marketing and communications within the software industry. His experience spans both international and Netherlands-based roles.