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Donna Perlstein
Former VP Marketing at Axonize
Donna Perlstein worked for more than 3 years at Axonize, a Planon company, as Vice President Marketing. Her interests and work lie within growth, communications, demand generation, PR and digital marketing.
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During her time as the Marketing VP at Axonize, Donna built strong marketing foundations, created strategies, demand generation programmes, and infrastructure, focusing on comprehensive buyer's journey funnels. The acquisition of Axonize by Planon was one of her significant contributions.
She elevated and grew the company’s brand awareness through clear segmentation and messaging, while keeping an eye on competitors, developing loyalty and also onboarding programmes. She was in charge of managing the marketing mix across diverse channels (events, PR, email, social media, SEO, PPC, webinars, and analyst relations). One of her achievements was the implementation of a successful Account-Based Marketing (ABM) strategy, seamlessly integrated into the overall mix.
Donna's legacy at Axonize is her dynamic leadership and strategic excellence, which had a great impact on the organisation’s journey to global prominence.