VP Global Marketing / Thought Leader

VP Global Marketing / Thought Leader

Are you a thought leader and a strategic thinker with a history of success in marketing? Join us as our new VP Global Marketing!

As a Vice President Global Marketing at Planon you are a seasoned marketeer and highly knowledgeable in growth tactics. You will contribute to the overall strategic direction of the company and be responsible for the strategy process. Additionally, you are a thought leader and commonly asked to speak at public events, conferences, or webinars to share your insights in our market.

You will report to the CEO and lead five functional teams (Digital Marketing, Regional Marketing, Campaign Marketing, Solution Marketing, and Marketing for affiliated companies) within the department. As a global team, the Marketing department is responsible for developing and executing a winning marketing strategy to support Planon’s ambitious growth objectives.

You bring significant experience in managing marketing budgets and successfully leading marketing teams. You think big and enjoy a high-growth, fast-paced international environment where being resourceful, learning fast, and taking calculated risks are core to the culture. You are accustomed to working alongside senior leadership and enjoy being an active participant in the strategic growth conversation.

Examples of the responsibilities as VP Global Marketing are:

  • Budget responsibility for marketing spend for specific domains;
  • Creating the Planon global (marketing) strategy that ensures the Planon brand recognition as a leader in the Smart Building market and IWMS market;
  • Leading the Global Marketing team to execute the Planon global marketing strategy in alignment with our corporate policies and processes;
  • Leading marketing innovations based on the latest standards and best practices;
  • Defining, maintaining and evangelizing corporate vision and brand positioning;
  • Representing Planon and speaking at public events and conferences.
  • Netherlands
  • Corporate Functions
  • 5+ years


A company is nothing without its people. Our diverse group of employees are the beating heart of our business and the key to our collective success.

As a VP Global Marketing you bring along a commercial, data-driven, independent, and entrepreneurial personality and you're a total natural when it comes to public speaking. You always strive for the best solution and you dare to set the bar high.

Our ideal candidate ticks the following boxes:

  • You have a passion for your profession, which you actively convey, thus enthusing your environment.
  • You have at least 8 years of work experience in a similar role.
  • You have extensive experience in all aspects of marketing and a proven track record as a manager of a similar-sized team.
  • You are a thought leader in our industry and a skilled speaker.
  • You are fully up to speed on new developments in the profession, including media developments.
  • You have experience in defining and writing strategies.
  • You are an experienced leader, who leads by example and by empowerment.
  • You think and act proactively and result oriented, take responsibility and always look for creative solutions that add value.
  • You are customer oriented; you know what our customers need, even if they don't explicitly ask for it.
  • You have a critical and analytical mindset, and you immerse yourself in issues before giving advice.
  • You are energetic, excel in convincing and inspiring others and you know how to create a carrier flag for your ideas.
  • You identify with our core values of being customer oriented, entrepreneurial, personal, professional, and flexible.
  • You have an excellent command of the English language in speaking and writing.
  • If you are not based in the Netherlands, you are able to travel 1-2 times per month.

We offer

We offer a healthy work-life balance and the possibility of working hybrid. We encourage a collaborative and learning work environment, which is why we offer constant learning and meaningful training opportunities.

In addition, we offer challenging projects with world-leading clients and partners, and extraordinary experiences. For this role we offer a competitive salary and the following benefits package.

Join us on our journey to become the recognized world leader in Smart Sustainable Building Management software solutions. How we do this? By putting our people at the heart of our company and creating an inspiring and safe environment that allows all of us to work, learn, live, and play.

Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.

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No agencies, please. Only personal applications of principles will be considered.

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