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Bert van de Haar
Former Field Marketing Manager Benelux at Planon
Bert van de Haar is a marketing expert with focus on B2B organizsations in the tech industry. He worked for Planon from 2019 through 2022 a Field Marketing Manager in the Benelux region. His expertise covers a wide range of tools and industries. He is particularly skilled at marketing automation, customer relationship management, and business development.
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Bert has a diverse background in the IT and software industry, with experience in B2B marketing and telesales. He is currently working as Marketing Communication Consultant at Markex.
Bert began his career as a Telesales Agent at Cantab Marketing Services, specializing in B2B marketing for IT, telecom, and business services. He explored various marketing roles in the tech industry, includingMarketing Coordinator,Lead Generation Specialist, CRM Manager, and Client Manager. His passion for technology led him to work for companies such asOracle, Raet, CDC Software (Aptean) and USG People.
In 2019 he joined Planon as a Field Marketing Manager in the Benelux region. At Planon, he was in charge of developing and executing local marketing strategies. Moreover, he was also involved in event marketing and market research, as well as budgeting and reporting on those marketing initiatives.
Throughout his career, Berthasconsistently used his marketing and client relationsskills to enhancethe marketing and communications operations within each organization he has worked for.